Assignment 19A - Napkin Idea No. 2

• Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

• My name is Kellye. After talking to five of the people closest to me, and taking an inward look myself, I am someone with strong interpersonal skills. I’m driven, motivated, responsible, patient, and open-minded. Also, I adapt well to change and have the ability to calmly and rationally assess and navigate the toughest of situations. One of my greatest joys that I was complimented on was being a good mother.
• If I were to start this business concept, it would directly relate to what I care about and help fulfill, what I believe is, an unmet need that needs more attention.
• What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 
• This part has not changed. I am offering a valet recycling service. Especially, for individuals in apartment complexes. Also, I would offer this service for rural residential communities and businesses. For those in apartment complexes, recycling is not common. Therefore, there is no easily accessible or convenient way to do this. For rural residential communities, recycling either isn’t offered by the city or is, but on a very restricted basis. For businesses, there is a need to recycle more than just cardboard.
• My service would also provide an incentive to recycle. The feedback I received was in agreeance that this would be a good idea. We all felt that individuals would be more opt to participate and pay for recycling services if they knew, in addition to doing good for the environment, that it was for charity.
• Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
• I am offering my services to individuals and businesses. My target market includes individuals who live in apartment complexes, rural residential areas and business owners. These groups include males and females, that are in their late 20’s and older. My feedback coincides with this.
• Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 
• This has not changed from my last Idea Napkin either. Most all individuals care about our environment and want to do their part. As I discovered in my interviews, a lot of individuals were already recycling in some form or fashion However, the issue was having easily accessible and convenient ways to recycle. For this reason, people would be willing to pay for my service.  

• What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 
• As mentioned previously and as discovered, this is not a new idea. However, in apartment complexes in Central Florida, this is not a service I have seen offered in apartment complexes. I am certain there is a need for this.
• My core competencies and what sets me apart are listed in the first questions. As well as, the feedback received.
• In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 
• I believe that all of these elements work well together. Part of my business involves partnering with a nonprofit charity and other facilities to recycle specific items to. However, the main concern would be establishing the appropriate connections to make this a reality. I know it can be done, it’s just the “getting started” part.  

Feedback Memo:
        

1.  I didn’t receive much in the form of feedback that would be a recommended change to my business idea; the comments were in agreeance. The feedback I received about what those who are closest to me thought about me was really nice. These individuals see me as someone who is very motivated and driven to succeed; someone who accomplishes any goal I set my mind to. Which is a very important trait when trying to start a business.  Also, I appreciated the feedback backing my thought on extending this service to businesses.