My product can be sold to both individuals and businesses. However, for this assignment, I will focus on the individual.
She lives in Florida. She is a single mom with a great career, and lives in an apartment complex. She is hard-working, caring, vivacious, friendly, out-spoken, health conscious, and an environmentalist. She is active in her community and enjoys meeting new people. She drives a 2016 Prius. She always puts her best foot forward and strives to be the best role model for her daughter. She enjoys spending time with family and friends, staying active, traveling, reading. She is a lover of food, always up for a new adventure, and loves discovering new places. She is truly a kid at heart and has the best relationship with her daughter. She recently moved to accept a new position with her company. Previously, she owned a beautiful home in a gated community where she had weekly trash and recycling pickup services. At her job, she recycles and encourages her employees to do so also. However, due to her recent, time-restricted move, she currently lives in an apartment. Her apartment complex is very nice and clean. They offer valet trash pickup. She wonders – why is there no recycling available; not even a receptacle outside near the trash canister…? This is strange to her because she has always recycled and knows the benefits of such. Inconveniently, she takes her recycling to her friend who lives in a residential community that provides recycling pickup. She does this because she cares about the environment. However, she needs there to be another way. 
This individual and I have a lot in common. This is no coincidence. As I am sure with most, our business ideas come from solving an issue/need of our own. Like this avatar, I live in an apartment complex, where I have an unmet need. This is being able to conveniently recycle.
Hey Kellye! I like how you put your avatar into a narrated format rather than just list off questions with answers, I could see it in my mind almost immediately. You definitely seem to know what you are looking for in your ideal customer, and I think you definitely captured their problem with wanting too recycle but having to go to a friend instead!
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