What I Think Is Next:
· Although small businesses and rural residential areas are smaller part of my target market, my main target market would consist of individuals in apartment complexes. Therefore, an additional service I could offer to all would be multi-stream recycling in addition to single-stream. Multi-stream recycling would include shredded paper, batteries, florescent light bulbs, and electronics. This additional service would be targeted mainly towards businesses, however, could be of benefit to rural residential areas and apartment complexes.
Existing Market Interviews:
· This part of the assignment was not required (suspended) by Mr. Pryor.
Reflection:
· In terms of growing my business within my existing market, I believe it is wise to start first with single-stream recycling through apartment complexes, rural residential areas and then businesses (in that order). Next, I would largely pursue businesses, both large and small, with multi-stream recycling services. For this service, I would charge $55/month for a once a week pickup.
New Market:
· A new target market for this service would be B2C; business to consumer. In this, I could contract deals with the apartment complex property managers. In which, as part of their monthly fees to the residents, could include the low monthly cost for valet recycling along with their valet trash pickup most already pay. This is different than going through the individual themselves.
New Market Interviews:
· This part of the assignment was not required (suspended) by Mr. Pryor.
Reflection:
· Unable to provide a reflection to the interviews as they were suspended for this assignment.
Kellye,
ReplyDeleteI think your new market idea is good and will definitely work. I think your business would actually thrive even more in a B2C region. It would allow you to get a lot more people under one company/org. without having to deal with every individual.
I really like your take on a new market because I can relate to it. As someone that wants to be environmentally conscious whenever I can, I wish i was more aware of the services that can take care of products like batteries and light bulbs which I know shouldn't be thrown away like normal. I feel like there are plenty of people that would feel the same as well.
ReplyDeleteI have loved you idea from day one, and I believe that you have so many opportunities to expand. I think markets of any kind would benefit your company, as long as you customize certain aspects in order to meet the needs of that market. I love that both of our ideas go towards being environmentally conscious.
ReplyDelete