Assignment 9A -Testing the Hypothesis, Part 2

• Who: Through my interviews, I discovered there are individuals who would fall outside of my market. However, most all were inside the boundary of my market. I also discovered some that would fall within that I had not considered before. For instance, residents living in rural areas. For the ones that fall outside of my market, it was generally college students who live in apartment complexes and can’t justify the, although low, monthly cost. Also, I discovered that there are individuals who are less concerned with the negative effects not recycling could have on the environment. The last two groups of individuals that fall outside the boundary are those that already have recycling services available to them by the city and businesses that are not self-owned.
• What: More than one of those interviewed again were more opt to be accepting of the low monthly fee, when knowing that they were contributing to charity.
• Why: I believe that the need is not different, and in fact, still exists. It simply boils down to, for those that don’t already have access, whether or not to invest in recycling for the common good.  

                                               

Inside the Boundary                                 Outside the Boundary

W h o:	·       Individuals living in apartment complexes (varying ages, genders, etc)	Some college students that can’t justify the monthly cost
	·       Businesses (self-owned) ·       Those wanting to contribute to charity ·       Those concerned about the negative effects not recycling has on the environment ·       Residential homes in rural areas	Those who are not environmental concerned with the need for recycling
		Those that already have recycling options provided by the city
W h a t:
	·       Assist those in recycling that don’t easily have it available to them ·       Cause for service due to charitable contribution	Ensure that all will recycle because a convenient option is available Eliminate climate change
W h y:	·       Help reduce the effects of climate change ·       Lack of convenient recycling options for apartment complexes, businesses, and rural areas ·       No valet recycling options although valet trash services exists